TELIA

Campaign Task: Telia Express the most popular mobile youth plan in Denmark, has just got cheaper. Insight & idea: Parents pay for most teenage mobile plans. Film idea: Teenagers speak youth slang that can be hard to for parents to grasp. That's why Telia have texted these spots for parents - translating the calls from teenagers to their parents about the new offer from Telia. Results: Highest ad recall for a tele ad during campaign. However new plans from main competitors changed the game and made campaign obsolete after just 2 weeks on air.